It happens every now and then, your candles might not be selling as much as you have in the past, your customers might not be buying as many candles as before. So what are a few tips to increase your sales?
1. Create New Products
Tastes of customers change and ensuring you are continuing to cater to them is important. This means you might have to spruce up your current collection and add either new jars for your candles, new fragrances that would intrigue them or get creative by expanding your range to include soaps and diffusers.
2. Marketing Your Products
It's all about making sure your candles are accessible to your customers. If a majority of your customers prefer ordering online, you need to have a website, a social media presence and a digital strategy for your business. It could be worth it to have a few paid advertisements too, with Facebook, you can set your own prices you want to pay for you advertisements, giving you total control.
3. Get Creative
Set yourself apart from the crowd by getting creative. Whether it be making exclusive candles, offering top ups for your diffusers, creating competitions to get your brand name out there. There are a range of things you can do to increase your brand awareness and increase your sales, you just have to find which one works for you.
4. Remember Why You Started
It can be hard, when all the passion and hard work you've put into your business seems to not be coming through in the sales you hoped for. When you have to make the product, market the product, sell it, running your own business can be quite difficult. Just remember why you started, keep that passion going because, it is all worth it at the end of the day.