Getting your candles to stand out from the crowd can be difficult when there are quite a few candle makers already in the market selling their candles. Here are a few ideas to set you a part from the rest.
Candle Fragrance Oils
Firstly, choose fragrances that aren't as common. You often see the market filled with the same 5 most popular fragrance oils. We have over 200 Australian made fragrance oils so that you can use smells that are just as delicious, but aren't as mainstream.
Have a Theme
Set a theme to your business. Whether it be making candles which are only in black candle jars, candle smells which are only based off perfumes or make candles based on cities, movies or star signs. Choosing a theme for your business not only gives you a stronger brand image, but a unique selling point. There are so many options to make your candle business themed. The great thing is we have all the supplies you need to do different themes too, you just have to get creative.
Personalise your candle jars. We have a range of vinyl label designs which you can add to your candle jars to make them stand out. From special occasions, to words of affirmation or get in touch to make ones especially for you. This makes your candles unique and make them a perfect gift or memento for your customers.
Utilsise all sale channels. Depending on your who your customers are can also depend on where you sell them but making sure you are accessible to your customers is important. This means you might have to set up social media accounts, a website, if you're going to markets, making sure you are there every time they are on. You need to be sure your customers can reach you and make it easy for them.
Pick the Right Name
Pick an easy to remember business name. If you have a business name that is hard to pronounce, or difficult to read, it'll be harder for your customers to remember you. Make it easy to remember, make it stand out and capture their attention. It doesn't have to be simple, it has to be memorable.
Starting a candle making business can have its challenges. Luckily for you, we are an Australian based wholesale candle supplies company who have all the supplies you'll need to begin your candle making journey. Whether you're after 100% Soy Wax, Australian made fragrance oils, candle jars or melt moulds. We have what you need at a high quality and the best price.